¡ù ¡¶International Hotel¡·
Targeted readers and Advertisers In International
Readers' Categories and Classification
£¨1£©Mainland China (70%)
£¨3£©Southeastern Asia (10%)
£¨1£©Higher-star hotel guests (80%); Chinese/Foreign=55:45
£¨2£©Scenic Management (10%)
£¨3£©Vogue Category (5%)
£¨4£© Embassies (5%)
3¡¢ Readers' Categories
£¨1£©Based on occupation: businessmen and entrepreneurs
39%, government officials and employees 34%, individual
traders 17%, experts and scholars.
£¨2£©Based on income: mid/high earners 75%, (annual income
RMB 10000-50000Yuan 21%, RMB 50000-100000Yuan 23%, RMB
100000-500000Yuan 15%, RMB 500000-1000000Yuan 6%; RMB1000000
£¨3£©Based on age: mid/youngsters, juveniles, elders.
Ages 20-30,19%£»30--40,28%£»40--50,37%£»50--60,14%; others,2%¡£
£¨4£©Based on region: southeastern Asia and Northern America
79%£»(southeastern Asia 57%, US 12%£»Canada 10% )£»Western
Euro. 16%. Mainland: east 46%; west 20%. HMT 28%; ¡£
Upon our survey: next 2 years, 26% readers intend to
buy a car, 19% villa.
Ad. and Readers' Categories
Consumptions: Real Estate: Tourism Spots: IT Communications
Hotel Guests/Scenic Management/Vogue/Travel Services/Embassies
Fashions, Cases, Cosmetics, Autos, Mobiles, Watches.
Office Bld, Apartments, Villa, RCI hotels
Scenic Spots, Travel Services, Tourism Products, Tourism
Mobiles, Laptop, Smart Business etc..
Higher position in company
High price consumers
Certain Good Reading Habits.
Targeted Advertisers of FW
Lofty Blds,Hotels,Resorts,Travel Products,TravelServices,Tourismlnvestment,Golf
Club,ThemePark,Big Tourism Exchanges Expo.
Upon survey,the lowest reading rate is 370£¥;readers
estimated according to distribution amount222,000.